Things to Know About Threads

Over the Fourth of July holiday, Meta quietly dropped its Twitter competitor and thus upended the to-do list of social media managers everywhere. Now that we have nearly a month on Threads under our belts, what have we learned? There’s no right answer to the question of “Do I need to be on Threads?” in our opinion, but there is some important information to consider when making that decision, whether personally or for your company. …

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Wilbert Wins: Media Relations - Q2 2023

For most of our clients, media relations is an important piece of an integrated PR program. Coverage in well-respected media outlets has credibility. Plus, many outlets have large and relevant audiences. We’ve built relationships with local, regional and national journalists, which helps us effectively pitch stories about our clients.…

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Being a “thought leader” on LinkedIn

When you read “thought leadership” content on LinkedIn, does it often fall short? Does it make you want to roll your eyes?  I get that. In fact, a recent study with LinkedIn and Edelman found that 71% of respondents said that “less than half of the thought leadership they consume gives them valuable insights.” …

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Selling done right

As president of The Wilbert Group, a huge part of my job is selling. Rationally, I know this, but I don’t ever feel like a salesperson. First of all, I don't do any cold-calling. I don’t even do much networking, although luckily we have some rockstar networkers on our team (shout out to Sarah Weston) who do generate leads. …

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Wilbert Wins: Media Relations - Q1 2023

For most of our clients, media relations is an important piece of an integrated PR program. Coverage in well-respected media outlets has credibility. Plus, many outlets have large and relevant audiences. We’ve built relationships with local, regional and national journalists, which helps us effectively pitch stories about our clients.…

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What ChatGPT and AI Mean for Storytelling

In recent years, the rise of artificial intelligence (AI) has revolutionized the way businesses operate and interact with their customers. One notable example is the emergence of chatbots, computer programs that can mimic human conversation and engage in real-time with users. ChatGPT, a large language model trained by OpenAI, is a state-of-the-art chatbot that has taken the marketing world by storm. Its advanced natural language processing capabilities enable it to understand and respond to customer inquiries and provide personalized recommendations. In this blog, we will explore how ChatGPT is impacting marketing agencies, and why businesses should consider incorporating this innovative technology into their marketing strategies. Okay, I’ll level with you: I didn’t write the paragraph above. ChatGPT did. …

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Summer 2023 Wilbert Fellowship

The Wilbert Group is excited to launch the application process for the Summer 2023 Wilbert Fellowship, an immersive, six-month program for recent college graduates.…

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W: Cares 2022 Wrap-up

Wilbert Cares is one of my favorite programs at The Wilbert Group. The program involves a variety of contributions to our community and the industries we serve, including volunteering with local organizations, such as Open Hand Atlanta and Lost-n-Found Youth; offering pro bono and in-kind services to groups such as City of Refuge and ULI Atlanta; and supporting our industries through involvement with PRSA Georgia and our fellowship program. …

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Video

Since we hired our first full-time videographer in spring 2017, it has continued to grow as the most consumed content, no matter the platform.…

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Why You Should Consider an Influencer Marketing Program in 2023

Today, strong digital marketing programs remind me of a salad (hang in here with me for a second - it will make sense). Organic social media posts are the lettuce - or maybe it’s a mix of kale (Instagram), arugula (TikTok) and romaine (LinkedIn). You have to have the lettuce to make a salad, but no one wants to eat a whole bowl of lettuce. So, you add in croutons (short-form video content) and some carrots (great graphics), tomatoes (contests and giveaways) and tie it all together with dressing (paid social media campaigns). You have to have the dressing to make the rest of the ingredients shine. …

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