I love finding data points that show just how much social media has changed our lives over the past decade or so, and this is a good one: 80% of renters today use social media during their apartment search (MRIsoftware), compared to just 5% in 2012 (J Turner Research). Just as you’d look up a restaurant for photos of the menu, people are turning to Instagram to help them make the very big decision of where to live. And with fierce competition between luxury apartment communities - it seems everyone has amazing amenities these days, doesn’t it?- a strong social media marketing strategy could make a huge difference in the success and speed of lease-up. …

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Senior Account Executive Aliya Seymour puts it this way: “Nonprofits come to us because they need help amplifying the work they do in the community, and we do that by identifying the heart of their story and elevating it in the outlets that are important to them. From placing thought leadership opportunities in prominent publications to securing great broadcast stories that get national reach, we've made a big difference. It feels good to do good, so working with nonprofit organizations is definitely one of the highlights of my job.”…

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When you hear the word influencer, what comes to mind? “Get ready with me” videos? Perhaps it’s your foodie friend who always says “The camera eats first.” What you might not think about immediately is LinkedIn, but that could change. …

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Our team at Wilbert is relentless about getting our clients in front of their key audiences, whether it’s locally, nationally or sometimes even globally. Every day we talk with media, forming relationships and looking for opportunities to insert our clients into conversations about relevant and newsworthy topics.…

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At The Wilbert Group, our commitment transcends public relations. It delves into the core of community service and industry support through our cherished initiative, Wilbert Cares.  This initiative is not just a part of what we do — it is the essence of who we are and what we aspire our company to represent. It's a reflection of our collective spirit and a testament to the values we hold.…

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When Wilbert VP Raechel Blitchington arrives in Vegas this May, it will mark the eighth straight ICSC Las Vegas Show The Wilbert Group has attended. With so many clients in retail and commercial real estate, we have developed a proven program to support clients around one of the biggest and most important trade shows in the country. The Wilbert approach is both strategic (we are currently creating ICSC plans for clients) and tactical (Raechel is packing comfortable shoes because she will hustle between media interviews, taking photos and video for clients’ social media channels and listening to panels led by top retail experts). …

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News moves fast, even when your cell phone isn’t working. There is little time for companies to ponder a response, keep customers and other stakeholders waiting and wondering, and let an avalanche of social media fill the communications vacuum left by your silence.…

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Each week, Wilbert team members are pitching media outlets across the country – and sometimes the world. We are constantly talking to the media and looking for opportunities for our clients to be quoted in the outlets most relevant to them. We’ve built relationships with local, regional and national journalists, which helps us effectively pitch stories about our clients. …

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A couple of weeks after the Norfolk Southern train derailment in Ohio last February, I wrote a highly critical post about the company’s initial response to the fiery wreck and ensuing hazardous chemical release. The Atlanta-based company had, in my view, made several significant public relations miscues, including being too slow to respond, skipping an important community meeting, keeping the CEO out of the public eye, and clumsily and inadequately demonstrating concern for the citizens of East Palestine, Ohio.…

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Social media is pervasive in our society. You’re on it, your kids are on it, even your parents or grandparents are probably on it. And, of course, your company is on it, using social media as the valuable storytelling tool it is. However, there is a massive gap between casual personal social media use and strategic social media management that drives your business goals. There is a misconception that corporate social media accounts are all run by interns, or “just posting” and that couldn’t be farther from the truth. Successful social media requires groups of professionals who know these platforms inside and out and are able to create content flows and digital presences that can take your business to the next level.…

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