When Wilbert VP Raechel Blitchington arrives in Vegas this May, it will mark the eighth straight ICSC Las Vegas Show The Wilbert Group has attended. With so many clients in retail and commercial real estate, we have developed a proven program to support clients around one of the biggest and most important trade shows in the country. The Wilbert approach is both strategic (we are currently creating ICSC plans for clients) and tactical (Raechel is packing comfortable shoes because she will hustle between media interviews, taking photos and video for clients’ social media channels and listening to panels led by top retail experts). …

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News moves fast, even when your cell phone isn’t working. There is little time for companies to ponder a response, keep customers and other stakeholders waiting and wondering, and let an avalanche of social media fill the communications vacuum left by your silence.…

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Each week, Wilbert team members are pitching media outlets across the country – and sometimes the world. We are constantly talking to the media and looking for opportunities for our clients to be quoted in the outlets most relevant to them. We’ve built relationships with local, regional and national journalists, which helps us effectively pitch stories about our clients. …

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A couple of weeks after the Norfolk Southern train derailment in Ohio last February, I wrote a highly critical post about the company’s initial response to the fiery wreck and ensuing hazardous chemical release. The Atlanta-based company had, in my view, made several significant public relations miscues, including being too slow to respond, skipping an important community meeting, keeping the CEO out of the public eye, and clumsily and inadequately demonstrating concern for the citizens of East Palestine, Ohio.…

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Social media is pervasive in our society. You’re on it, your kids are on it, even your parents or grandparents are probably on it. And, of course, your company is on it, using social media as the valuable storytelling tool it is. However, there is a massive gap between casual personal social media use and strategic social media management that drives your business goals. There is a misconception that corporate social media accounts are all run by interns, or “just posting” and that couldn’t be farther from the truth. Successful social media requires groups of professionals who know these platforms inside and out and are able to create content flows and digital presences that can take your business to the next level.…

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Lock the door. Pull down the window shades. Grab a knife from the kitchen drawer and sink into the fetal position. It’s time for the scariest PR crises of the year. Halloween is always the perfect moment to look back (as in behind your back!) at those crises that caused brands a heap of harm and saw them scramble to escape the danger. And each time you thought the danger had passed – the villain was dead, lessons were learned – it popped up again at a different corporation ...…

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For most of our clients, media relations is an important piece of an integrated PR program. Coverage in well-respected media outlets has credibility. Plus, many outlets have large and relevant audiences. We’ve built relationships with local, regional and national journalists, which helps us effectively pitch stories about our clients.…

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A lot of companies want to tell their stories through video, but can’t find a vendor that makes sense. That’s because the existing models don't work. That’s why we’ve created a unique model for video that a) delivers more value for the price b) makes sense in the context of today’s social media landscape and 3) delivers content that is sophisticated and compelling enough to reflect our clients’ brands. …

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Purpose is a driving force behind who we are and what we do as people, and that is also true for most companies. At The Wilbert Group, we specialize in helping clients identify opportunities to showcase their purpose, and then we amplify those stories through the news media, video content and social media channels. Purpose storytelling also helps our clients achieve their business goals, allowing them to recruit and retain top-tier talent, raise capital and form impactful partnerships.…

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Girl math is one of my favorite new trends on TikTok. It’s one of those frivolous trends that gets reposted repeatedly and has people saying, “honestly, same,” each time they watch.  It got me thinking about PR math. It’s not as funny because so many people do it differently. How do you value PR?…

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