If email isn’t part of your communications program, consider adding it
I have become an increasingly big believer in email for most clients. It may not be sexy or new (like, say, Tik Tok), but it is powerful. Executed in conjunction with other PR and marketing initiatives, it adds impacts for a relatively low incremental spend. The biggest key to success is offering content that is compelling, unique and provides something useful or entertaining to your target audience. We have all gotten emails from a company touting its latest industry award or client win, and we don’t care. …