I have become an increasingly big believer in email for most clients. It may not be sexy or new (like, say, Tik Tok), but it is powerful. Executed in conjunction with other PR and marketing initiatives, it adds impacts for a relatively low incremental spend. The biggest key to success is offering content that is compelling, unique and provides something useful or entertaining to your target audience. We have all gotten emails from a company touting its latest industry award or client win, and we don’t care. …

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For most of our clients, media relations is an important piece of an integrated PR program. Coverage in well-respected media outlets has credibility. Plus, many outlets have large and relevant audiences. We’ve built relationships with local, regional and national journalists, which helps us effectively pitch stories about our clients. Below are a few notable media mentions our team has secured for clients recently. …

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As we closed 2021 and headed into the new year, our digital team was hard at work for our clients, from executing holiday giveaways to launching new profiles to creating email newsletters. We wanted to take a moment to shout out their hard work and showcase how digital media can impact your business and tell your story in a compelling, highly effective manner. Check out these recent Wilbert Wins from the digital side of the firm! …

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For most of our clients, media relations is an important piece of an integrated PR program. Coverage in well-respected media outlets has credibility. Plus, many outlets have large and relevant audiences. We’ve built relationships with local, regional and national journalists, which helps us effectively pitch stories about our clients. …

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The Wilbert Group’s tremendous growth over the last few years has enabled us to develop a national footprint in key media markets across the U.S. Atlanta will always be our home base as we enjoy strong connections and relationships with key journalists and decision makers throughout the Metro area, but not everyone is aware that our team is making a sizable splash in other markets…

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Companies grow. They hire. They shift strategies. They add new lines of business. They become more sophisticated. …

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The Wilbert Group is excited to launch the application process for the Spring 2021 Wilbert Fellowship, an immersive, six-month program for recent college graduates with a focus on (1) media relations, (2) social media or (3) video*. Fellows gain hands-on, client-facing experience at one of Atlanta’s top PR agencies and hone their skills in their respective track. …

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Though The Wilbert Group is an Atlanta-based agency, we have clients all over the country. Our 34 team members sit in an office in South Buckhead (or more recently, their homes across the metro region), but we successfully drive our far-flung clients’ business goals forward through strategic PR and content efforts. …

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For most of our clients, media relations is an important piece of an integrated PR program. Coverage in well-respected media outlets has credibility. Plus, many outlets have large and relevant audiences. We’ve built relationships with local, regional and national journalists, which helps us effectively pitch stories about our clients. …

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This year, we kept our annual Wilbert retreat a secret. We told our team to block off their calendars for the whole day and to look for a message from Caroline Wilbert with more details. The day before the retreat, the team received this email: So what’s the plan for the retreat tomorrow? Nothing. For real. Nothing. …

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