The situation. A national example for sustainable mixed-use communities, Atlantic Station already had a positive image as 2017 unfolded, attracting visitors from across the country to its shopping, dining and entertainment options. Yet operating partner Hines pushed forward on the biggest transformation yet at Atlantic Station in hopes of attracting and retaining the best retail and restaurant concepts, as well as new office tenants and residents.
Wilbert deployed a smart PR strategy. Hines looked to The Wilbert Group to develop an aggressive media relations plans to support its B2B efforts at Atlantic Station. Wilbert leveraged its media contacts and the strong story of the iconic property’s transformation to win major placements in the Atlanta Business Chronicle, Globe St., Atlanta Journal-Constitution, Southeast Business Real Estate and America’s Commercial Real Estate Show. Atlanta Magazine predicted, “Atlantic Station will feel like less like an island and more a neighborhood of eclectic architecture woven into Midtown.”
Here’s how it drove business results. The consistent media coverage of Atlantic Station’s B2B strategy set the stage for an impressive string of big announcements throughout 2017 and into 2018. Wilbert’s storytelling helped the leasing team attract new tenants such as restaurants Gyu-Kaku, Salata and NaanStop, while key retailers like H&M, Victoria’s Secret and Bath & Body Works moved forward on renovations/expansions. Meanwhile, plans are underway to build a 300-unit apartment tower and two new mid-rise office projects geared to tech and creative firms that, when finished and fully leased, could add 2,000 more high-skilled workers to Atlantic Station.
The Wilbert Group
1718 Peachtree Street, Suite 1048
Atlanta, GA 30309
404 748 1250