CASE STUDY
Atlantic Station
Leveraging social media and influencers to establish the Heart of ATL.
Everyone knows Atlantic Station. But, as the development reinvented itself, social media and influencer marketing ensured Atlanta met the new AS. Atlantic Station, branded as the heart of ATL, a mixed-use development that has evolved over the past nearly twenty years to meet the needs of the local community. In 2020, Atlantic Station’s biggest renovation project yet took place, ushering in a new central gathering place and a bevy of top restaurants and retailers. While The Wilbert Group had handled PR for Atlantic Station for some time, the team knew it was time to engage Wilbert to manage Atlantic Station’s social media profiles to reflect all the new opportunities.
Taking over social media for a mixed-use community during the middle of the pandemic was a challenge, but we hit the ground running and reinvented the look of the visual content to better reflect the sophistication and beauty of Atlantic Station, as well as launched regular engagement campaigns and influencer opportunities. The strategy has evolved, with the addition of a TikTok profile and Instagram Reels program in 2021. We work in step with the Atlantic Station marketing team to ensure our content is relevant, authentic, fun and directly impacts Atlantic Station’s business goals.
Since Wilbert took over Atlantic Station’s social media profiles, we have grown the Instagram following from 30K to 45K, and in the first year we increased engagement 44% over the previous year.. We’ve engaged over a dozen influencers to promote Atlantic Station, with a total combined audience of 337.3K, we’ve earned over 330K views on Reels and 27K engagements on partner posts so far.