The Wilbert Group

The Wilbert Group is a full-service communications and public relations firm based in Atlanta with a national reach. We have clients in real estate, financial services, travel, retail, education, the non-profit sector and other industries. Founded by veteran journalists, Wilbert has deep relationships in newsrooms across the country and a nuanced understanding of how the media landscape is changing. Wilbert “goes deep” to understand its clients’ businesses. We don’t do PR for PR’s sake. Communications should drive business objectives, and we efficiently deliver powerful and measurable results.

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Client News

Once rooftops, it's now chef-driven restaurants that retailers follow

Atlanta Business Chronicle

North American Properties: For a long time, retailers complained about restaurants moving into their shopping centers. Restaurant patrons took the good parking spaces and didn’t visit stores. Barnes & Noble changed all that in the 90s, being the first major retailer to actually demand that sit-down restaurants be located near their stores. During recent years, I have seen this trend evolve again. Now, top-tier retailers are requiring that certain types of restaurants be located nearby and if such restaurants are not operating the retailer would be entitled to strong remedies under their co-tenancy clauses. We call this recent trend the “chef-driven co-tenancy.”

Avalon Arrives in Alpharetta

Atlanta Magazine

North American Properties: 10 facts about Alpharetta’s $600 million, 86-acre neighborhood, opening this month.