Liana Moran Zabowski
President
In 2014, Liana was an intern at The Wilbert Group, driving journalists around Avalon’s construction site in preparation for its grand opening. Now, as president, she leads the agency as equal parts leader, collaborator and strategist.
Liana has held nearly every role at Wilbert, giving her a deep understanding of our agency, clients and culture. This journey has shaped her into the leader she is today — one who listens, values everyone’s perspective, and invests in people to help them do excellent work. She also remains hands-on with clients, because she says it keeps her connected to our team and the work we do.
Over the past decade, Liana has led a variety of successful PR programs across industries including real estate, retail, professional services and nonprofits. This broad experience enables her to craft strategic plans tailored to businesses of all kinds.
She says, “Along the way I’ve learned that PR works best when it’s rooted in strategy, driven by strong writing and storytelling, and executed by people who genuinely care.”
Liana holds high standards for writing, creative thinking and delivering consistent, impactful results. She is committed to being a good partner to clients and has fostered long-lasting relationships throughout her career.
Alongside other leaders at Wilbert, Liana cares deeply for our people, investing in their growth through internal training programs, industry conferences and community involvement via Wilbert Cares. Having worn so many hats at Wilbert, she understands how to create an environment where everyone can do their best work.
Liana is also dedicated to community engagement, serving on the advisory board of the Atlanta Community Food Bank and supporting the mission of the Atlanta Speech School. She regularly speaks at industry events and was recognized as one of PRSA Georgia’s 40 under 40 in 2020. She graduated from the Honors College at Georgia Southern, where she earned her degree in public relations.
Outside of work, Liana enjoys spending time with her husband and two daughters, exploring the city together as a family.