At The Wilbert Group, we collaborate with clients to understand and define their stories, and then we tell these stories over and over again in the marketplace.
Our PR, social media and content teams work together; one group blends seamlessly into the next. That overlap, that integration, is where the magic happens, as we are able to efficiently tell our clients’ stories in a way that is consistent, comprehensive and powerful. Most importantly, we are creating and executing programs that drive business results for clients.
We use all channels available to us. We secure coverage for our clients in traditional media outlets. We help them win awards and land speaking opportunities. And we empower our clients to tell their own stories on their websites, through social media and in e-newsletters. Our in-house content team includes designers, web developers, videographers and writers who craft narratives that are compelling, creative and resonate with the right audiences.
There is inherent credibility in positive media coverage in well-respected outlets. We are better at consistently securing that coverage than any of our competitors. Media relations typically is the centerpiece of a PR program that may also include awards and thought leadership.
- PR strategy
- Media relations
- Thought leadership
- Crisis communications & issues management
- Media training
Social Media & Digital
Social media and other digital initiatives allow our clients to own their narratives, to tell their own stories directly to important audiences. Our strategists are experts at serving up content to the right people through targeted paid programs. These programs are an ideal complement to traditional PR.
- Social media strategy
- Social media content and day-to-day execution
- Paid campaigns
- Community management
- Influencer Marketing
- Web hosting and domain management
- Google for Business
Our large in-house content team includes videographers, graphic designers and writers. They create compelling content that is relevant, useful, engaging and/or entertaining to the audiences our clients want to reach. The content may be shared on social media, on a website, in an email newsletter or on a client’s property.
- Graphic design
- Social media content