What We Do

The Wilbert Group is an integrated brand, public relations, social media and content firm. We collaborate with clients to understand and define their brand stories. We find the right words and images to represent the stories, and then we tell these stories over and over again to the right audiences.

Our PR, social media, content and brand teams work together; one group blends seamlessly into the next. That overlap, that integration, is where the magic happens, as we are able to efficiently tell our clients’ stories in a way that is consistent, comprehensive and powerful. Most importantly, we are creating and executing programs that drive business results for clients.

Brand

We conduct research and partner with clients to understand and define their brand stories. We create the right language and visuals to bring those stories to life. That usually means designing a logo, which is the centerpiece of a visual identity system. It also includes building a message house, which defines the tone of voice and includes key planks of copy.

CAPABILITIES

  • Brand positioning
  • Naming
  • Messaging
  • Visual identity systems, including logos
  • Brand standards manual

Public Relations

There is inherent credibility in positive media coverage in well-respected outlets. We are better at consistently securing that coverage than any of our competitors. Media relations typically is the centerpiece of a PR program that may also include awards and thought leadership.

CAPABILITIES

  • PR strategy
  • Media relations
  • Thought leadership
  • Crisis communications & issues management
  • Media training
  • Awards

Social Media & Digital

Social media and other digital initiatives allow our clients to own their narratives, to tell their own stories directly to important audiences. Our strategists are experts at serving up content to the right people through targeted paid programs. These programs are an ideal complement to traditional PR.

CAPABILITIES

  • Social media strategy
  • Social media content and day-to-day execution
  • Paid campaigns
  • Community management
  • Influencer Marketing
  • Web hosting and domain management
  • Google for Business
  • E-newsletters

Content

Our large in-house content team includes videographers, graphic designers and writers. They create compelling content that is relevant, useful, engaging and/or entertaining to the audiences our clients want to reach. The content may be shared on social media, on a website, in an email newsletter or on a client’s property.

CAPABILITIES

  • Websites
  • Video
  • Graphic design
  • Blogs
  • Social media content
  • Collateral
  • Signage