CASE STUDY
Palisades
Differentiating Palisades as a Climate-Conscious Workplace
Atlanta Property Group (APG) made the strategic decision to invest in sustainable technology at Palisades, a 640,000-square-foot, four-building office park, to differentiate the property in Atlanta’s Central Perimeter submarket.
APG recognized it was important to tell this sustainability story in a big and impactful way so that it would resonate with tenant brokers and companies who value working in environmentally friendly spaces. APG hired The Wilbert Group to rebrand Palisades and share its new story with those audiences.
After conducting research and deep dives with project stakeholders, Wilbert created a new brand position for Palisades: Office buildings with a purpose — a climate-conscious place to grow your business. The brand position served as our internal North Star that guided all external messaging and design.
We then developed a message house with clear, easy-to-digest facts about the sustainable investments.
To raise awareness of the changes at Palisades, our PR team pitched key publications, securing coverage in Urban Land, CoStar, Environment +Energy, Economy Leader and Bisnow.
Wilbert’s video team created a suite of marketing videos for Palisades. So far, the main Palisades video has been viewed on social media over 12,000 times.
Our social media team launched a series of Dark Ads that targeted tenant brokers in the Atlanta area. Our ads engaged 28,000 unique users.
