Fisher Phillips, one of the nation’s largest labor and employment law firms, is headquartered in Atlanta. Yet the firm determined its brand awareness in the Atlanta market was weak despite the work of an outside PR agency. Fisher Phillips hired The Wilbert Group, which is better at securing consistent positive media coverage than any of its competitors.
Wilbert conducted deep dives with dozens of Fisher Phillips attorneys to unearth the latest developments across numerous labor and employment specialty practices, develop media pitches and draft bylined articles on behalf of attorneys. We then capitalized on our long-time media relationships in the Atlanta market to generate media interviews and place articles. Op-ed articles appeared in the Atlanta Journal-Constitution and Atlanta Business Chronicle; attorneys were interviewed by local, national and trade media, with placements on TV, radio and in print. Based on this immediate success, Fisher Phillips hired Wilbert to represent its Columbia, S.C., office and then eventually all 12 of its East Coast offices.