The situation. EA Homes is an innovative Atlanta-based residential developer and homebuilder, with communities ranging from suburban single-family neighborhoods to Beltline-adjacent townhomes. The market is crowded, and EA wanted a PR program to increase awareness about its communities and to generate sales leads.
Wilbert deployed a smart PR strategy. Wilbert developed a social media strategy that includes compelling, branded content and highly targeted paid campaigns. Wilbert also began pitching Atlanta publications, highlighting EA’s communities, as well as its design and construction expertise.
Here’s how it drove business results. So far, The Wilbert Group has earned media coverage with HGTV, DIY Network, Builder Magazine, the Atlanta Journal-Constitution, Fox News and numerous other media channels. And EA Homes’ social media audience grew 117 percent while engagement increased more than 500 percent across all platforms. Today, EA is building new communities in Atlanta’s hottest submarkets both intown and in the ‘burbs. Its newest community, The Swift, along the Atlanta BeltLine, has experienced “gangbuster sales,” as one publication put it, with the first two phases sold out before model homes even opened.
The Wilbert Group
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Atlanta, GA 30309
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