CASE STUDY
Crisis
Helping prepare and respond to crisis

The Wilbert Group’s crisis response team helps clients proactively prepare for potential crises and manage PR crises in real time when they do occur.

The Wilbert Group helps prepare clients for potential crises — from high-profile litigation to violent crime on a property — with crisis plans. These plans include action steps, contact lists and drafts of statements for the most likely crises. Following them can help mitigate a crisis significantly.

But even the best crisis communications plans can’t prepare for every scenario. The Wilbert Group helps client in real time by: providing immediate and consistent crisis counsel, working directly with news media; drafting messaging for statements, press releases, news conferences, social media and media interviews; providing media training, including prepping for ambush interviews; monitoring both traditional and social media; and responding 24/7 to the never-ending news cycle.

Among the crises we've responded to:

  • Helping multifamily clients deal with violent crimes and major property damage at their properties — and the resulting news coverage.
  • Assisting a large commercial developer craft a strategy and response to media inquiries involving an ongoing federal bribery investigation.
  • Providing PR counsel to clients and their law firms on sensitive litigation matters.
  • Helping multifamily clients deal with violent crimes and major property damage at their properties — and the resulting news coverage.
  • Guiding a mixed use development’s response to major crimes, mob violence and large protests.