In 2014, Aaron’s was searching for a way to elevate its brand reputation and help those who need it most: young teens in troubled communities. So the company partnered with Boys & Girls Clubs of America to rejuvenate teen centers at clubs across the nation, ultimately committing to contribute $10 million over six years.
The Wilbert Group was tasked with bringing attention to these transformative makeovers, which include fresh paint, new furniture, study areas, electronics and games. Aaron’s also sponsored an annual teen conference called Keystone where thousands of youths gathered to learn ways they could give back to their communities.