Today, strong digital marketing programs remind me of a salad (hang in here with me for a second - it will make sense). Organic social media posts are the lettuce - or maybe it’s a mix of kale (Instagram), arugula (TikTok) and romaine (LinkedIn). You have to have the lettuce to make a salad, but no one wants to eat a whole bowl of lettuce. So, you add in croutons (short-form video content) and some carrots (great graphics), tomatoes (contests and giveaways) and tie it all together with dressing (paid social media campaigns). You have to have the dressing to make the rest of the ingredients shine. …

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Last year was an extremely successful year for our PR team here at Wilbert, and we saw win after exciting win for our clients in a range of media outlets. We secured coverage in markets across the country, on topics ranging from hotels-to-apartment conversions to first looks at some of the Southeast’s biggest upcoming CRE developments. These stories have landed in outlets as big as CNN and Wall Street Journal, resulting in unparalleled media exposure the year. We built relationships with reporters across the map and garnered great attention for our clients’ many projects, accomplishments and initiatives. Here are some of our top media moments from 2022: …

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As our digital team here at Wilbert knows well, there’s never a dull moment working in social media. One day, you’re an analyst, another day, a video editor, sometimes even a hand model or creative…

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For most of our clients, media relations is an important piece of an integrated PR program. Coverage in well-respected media outlets has credibility. Plus, many outlets have large and relevant audiences. We’ve built relationships with local, regional and national journalists, which helps us effectively pitch stories about our clients.…

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As Halloween approaches, some scary PR crises have jumped out from the hedgerow. We can turn and run, or confront them. Or, as those young adults did in that humorous Geico commercial, we can hide behind the chainsaws. As a crisis PR counselor, I choose confrontation. The crises that have popped up this fall require us to fight back even if those creating the crises don’t seem to have learned from their previous missteps. …

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This month, I got to do one of my favorite things at work: offer a promotion to a hard-working and super-bright employee. Congratulations to Sarah Schmidt, who started as a fellow (our immersive six-month program for recent college graduates ) and has been promoted three times and is now an account executive. Schmidt, as we call her, has had a particularly fast growth trajectory. My view has always been: if someone is ready for the next job, there is no reason to wait. …

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The Wilbert Group is excited to launch the application process for the Winter 2023 Wilbert Fellowship, an immersive, six-month program for recent college graduates with a focus on (1) media relations or (2) social media.…

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Commercial real estate developers early in the process (e.g. they are still trying to get zoning approval) often pose these kinds of questions: Is it too early for PR? Should we wait on social media, since we don’t have anything “real” to post yet? We don’t want to overpromise and underdeliver, so maybe we wait to talk publicly? …

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For most of our clients, media relations is an important piece of an integrated PR program. Coverage in well-respected media outlets has credibility. Plus, many outlets have large and relevant audiences. We’ve built relationships with local, regional and national journalists, which helps us effectively pitch stories about our clients. …

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In 2018 we created a program for our team to enhance our commercial real estate subject matter expertise. The first “CRE Stars” program launched that spring, and it covered topics such as multifamily, mixed-use, office (development and brokerage), residential, retail and construction. We invited clients and friends of the firm to come to our office or lead tours around their properties to immerse our team into the world of real estate.  The program has been going strong ever since – including a virtual program in 2020 – and we now have graduates able to discuss real estate details with clients, media and partners. Being an agency with 70% of our clients in the real estate industry ...…

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