It’s Still Alive! PR Crises Frighten Major Brands Again in 2023
Lock the door. Pull down the window shades. Grab a knife from the kitchen drawer and sink into the fetal position. It’s time for the scariest PR crises of the year. Halloween is always the perfect moment to look back (as in behind your back!) at those crises that caused brands a heap of harm and saw them scramble to escape the danger. And each time you thought the danger had passed – the villain was dead, lessons were learned – it popped up again at a different corporation ...…