A couple of weeks after the Norfolk Southern train derailment in Ohio last February, I wrote a highly critical post about the company’s initial response to the fiery wreck and ensuing hazardous chemical release. The Atlanta-based company had, in my view, made several significant public relations miscues, including being too slow to respond, skipping an important community meeting, keeping the CEO out of the public eye, and clumsily and inadequately demonstrating concern for the citizens of East Palestine, Ohio.…

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Social media is pervasive in our society. You’re on it, your kids are on it, even your parents or grandparents are probably on it. And, of course, your company is on it, using social media as the valuable storytelling tool it is. However, there is a massive gap between casual personal social media use and strategic social media management that drives your business goals. There is a misconception that corporate social media accounts are all run by interns, or “just posting” and that couldn’t be farther from the truth. Successful social media requires groups of professionals who know these platforms inside and out and are able to create content flows and digital presences that can take your business to the next level.…

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Lock the door. Pull down the window shades. Grab a knife from the kitchen drawer and sink into the fetal position. It’s time for the scariest PR crises of the year. Halloween is always the perfect moment to look back (as in behind your back!) at those crises that caused brands a heap of harm and saw them scramble to escape the danger. And each time you thought the danger had passed – the villain was dead, lessons were learned – it popped up again at a different corporation ...…

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For most of our clients, media relations is an important piece of an integrated PR program. Coverage in well-respected media outlets has credibility. Plus, many outlets have large and relevant audiences. We’ve built relationships with local, regional and national journalists, which helps us effectively pitch stories about our clients.…

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A lot of companies want to tell their stories through video, but can’t find a vendor that makes sense. That’s because the existing models don't work. That’s why we’ve created a unique model for video that a) delivers more value for the price b) makes sense in the context of today’s social media landscape and 3) delivers content that is sophisticated and compelling enough to reflect our clients’ brands. …

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Purpose is a driving force behind who we are and what we do as people, and that is also true for most companies. At The Wilbert Group, we specialize in helping clients identify opportunities to showcase their purpose, and then we amplify those stories through the news media, video content and social media channels. Purpose storytelling also helps our clients achieve their business goals, allowing them to recruit and retain top-tier talent, raise capital and form impactful partnerships.…

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Girl math is one of my favorite new trends on TikTok. It’s one of those frivolous trends that gets reposted repeatedly and has people saying, “honestly, same,” each time they watch.  It got me thinking about PR math. It’s not as funny because so many people do it differently. How do you value PR?…

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Over the Fourth of July holiday, Meta quietly dropped its Twitter competitor and thus upended the to-do list of social media managers everywhere. Now that we have nearly a month on Threads under our belts, what have we learned? There’s no right answer to the question of “Do I need to be on Threads?” in our opinion, but there is some important information to consider when making that decision, whether personally or for your company. …

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For most of our clients, media relations is an important piece of an integrated PR program. Coverage in well-respected media outlets has credibility. Plus, many outlets have large and relevant audiences. We’ve built relationships with local, regional and national journalists, which helps us effectively pitch stories about our clients.…

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When you read “thought leadership” content on LinkedIn, does it often fall short? Does it make you want to roll your eyes?  I get that. In fact, a recent study with LinkedIn and Edelman found that 71% of respondents said that “less than half of the thought leadership they consume gives them valuable insights.” …

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