Call it The Year of the Pivot: 6 Lessons from 2020
Well, 2020 has taught us a lot. At Wilbert, we have been fortunate and have continued to grow. Here are lessons learned from 2020 that I will carry with me.…
WFH: Aliya Seymour
Aliya is adventurous, one of the friendliest people you’ll ever meet, and can thrift with the best of them. In her time at The Wilbert Group, Aliya Seymour has worked her way from Intern to Assistant Account Executive! She now leads teams serving clients such as Cooper Cary, CBL, Engel & Volkers, and Selig Enterprises. Our Wilbert from Home interview with Aliya is live on the blog, click the link to meet her.…
Ask an Expert: Social Media
Social media has been at the forefront of the marketing world for years now, and most (if not all!) marketers and business owners know they must utilize social media as a promotional tool. However, with a bevy of social platforms, types of posts, ways to post, the social media world is your oyster, which can be both exciting and intimidating.…
WFH: Adam Schick
Some of Adam’s favorite things are chain restaurants, Curb Your Enthusiasm, and the Atlanta Braves. He’s also a big fan of late night talk shows, and the MVP of our #popculturepicks Slack channel. Adam Schick passionately serves as an Account Executive here at TWG, working with clients like Aaron’s, Gas South, Georgia’s Own Credit Union, and Audubon Communities.…
WFH: Lea Friedman
Lea Friedman is a Creative Director who brings joyous empathy and passionate design expertise to clients like Colony Square, OAK, Riverton, Revel, and High Street. Lea’s as competent and inventive as they come, whether it be graphic design, home office renovation, or mixology. PSA: her name is pronounced “Lee” not “Le-uh”, but she won’t get mad if you mess it up.…
Ask An Expert: Crisis Q & A
The steps taken by companies during the early moments of a crisis can make or break their brand. Fast, smart and heartfelt communications are critical to mitigating a crisis and getting business back to usual. Yet many companies make misstep after misstep during this crucial period, saying too little or nothing at all, or saying exactly the wrong thing. Here are some basic – but important – questions PR pros and their clients often ask at the onset of a crisis.…
Should you brand your office building?
Leasing an office building isn’t easy these days. Socially distanced tours are not ideal, and some company leaders are weary of taking more space when so many people are working from home. If you are trying to lease a property in these challenging times, you need a brand that truly illuminates what makes this office building different from the rest of the office buildings. Also, you must tell that brand story consistently both to decision-makers at companies and to tenant brokers.…
Wilbert from Home: Colleen McNally
While we’re working from home, it’s easy to disconnect from who we’re working with. So, we’re firing up Slack and catching up with Wilbert team members as they serve their clients remotely. Welcome to Wilbert From Home.…
Ask an Expert: Media Relations
The short answer is yes, as long as the story is newsworthy for other reasons. Read on for a deeper look at the way the pandemic has impacted news coverage over the last six months, including insights from journalists at The Wall Street Journal, CoStar and other media outlets.…
Wilbert: Now Hiring
The Wilbert Group is looking for two experienced PR superstars who is interested in growing with our team. Learn more about the specific job descriptions here, and please reach out if you'd like to learn more.…