LinkedIn is having a great 2025. In fact, LinkedIn is having a great decade. User growth has consistently increased, which means ad revenues have increased (nine percent year over year), which means both companies and users are quite happy. 

And this isn’t even a peak – The number of users on LinkedIn is expected to grow by 22.3% between 2024 and 2028. (Source)

So, why should you care? Because LinkedIn is the number one B2B marketing platform, because LinkedIn is growing and evolving not only with more users but enhanced capabilities and because LinkedIn offers a unique opportunity for businesses to own their own narrative and deploy content they have 100% control over into a thriving algorithm.

TL;DR – your corporate LinkedIn page matters more than ever.

Your corporate LinkedIn matters more than ever for your business.

Before you walk into a meeting with a potential new investor, client or partner, the odds are they’ve checked your company’s LinkedIn page beforehand. Is your page populated with diverse, interesting content that tells your brand story, or is there one bad graphic from six months ago and nothing else? Your LinkedIn page directly influences the sentiment around your company; a LinkedIn presence with momentum (showing off milestones, successes, people, etc.) shows a company with momentum.

Your corporate LinkedIn matters more than ever for your leaders.

If you cringe at the idea of being a “thought leader” or creating content around your company’s executives, I encourage you to take a quick scroll through the video tab on the LinkedIn app. While you’re on the fence about investing in a LinkedIn strategy with your top voices at the helm, other companies are pushing out relevant, polished, interesting content that shows them as knowledgeable trendsetters in their industry. If you sit out, you’re missing out on an opportunity to establish your leadership team as the best in the business.

Your corporate LinkedIn matters more than ever for your people.

While LinkedIn is evolving into a B2B content hub, one of its core functions – hiring and recruiting – remains important for the platform. Leveraging your LinkedIn to show the human side of the company, both through executive leadership content and day-to-day posts welcoming a new intern or volunteering at a local food bank, can establish an emotional tie with key business audiences as well as position your company as a positive place to work amongst sought-after talent. Top jobseekers will gravitate toward a robust LinkedIn presence, influencing the future of your company as they decide where to apply. 

If you’re ready to start taking your company’s LinkedIn page seriously, contact us. Our team of social media experts and content strategists is ready to help you reach your goals.