Stories of Purpose

Stories of Purpose


Purpose is a driving force behind who we are and what we do as people, and that is also true for most companies. At The Wilbert Group, we specialize in helping clients identify opportunities to showcase their purpose, and then we amplify those stories through the news media, video content and social media channels. Purpose storytelling also helps our clients achieve their business goals, allowing them to recruit and retain top-tier talent, raise capital and form impactful partnerships.


From a heartwarming story of a mother and her special needs daughter receiving the surprise of a lifetime, to the innovative approach a property owner has taken to reduce its carbon footprint, here are some recent examples of The Wilbert Group helping our clients tell their stories of purpose.


  1. Now in its 20th year supporting Warrick Dunn Charities and its “Homes for the Holidays” program, Wilbert client Aaron’s provided $10,000 in new furnishings to a first-time, Habitat for Humanity homeowner outside Des Moines, Iowa. A single mom with a four-year-old daughter whose physical disabilities made life in their apartment untenable, this surprise donation and the emotion it drew from the family ensured there wasn’t a dry eye at this early July event. See more from the story we secured with NBC affiliate WHO 13 in Des Moines.


  1. Wilbert client Atlanta Property Group has made being a leader in sustainability part of its core mission. As part of that focus, the company recently installed extensive solar panels at two Metro Atlanta properties – Palisades in Central Perimeter and One Point Royal in Alpharetta. The initiative is expected to generate 1.15 million kilowatt-hours of clean energy in the first year and will help directly power both complexes. We pitched the Atlanta Journal-Constitution a story about the investment, and the resulting article ran in print and online. We also created a video for LinkedIn, which has garnered over 13,000 views, and designed the graphic below, which has received strong engagement on social media. 



  1. Offering critical support and life skills training to young adults 18-24 who have aged out of the foster care system or are unhoused, Wilbert client Christian City recently launched the THRIVE program to address their needs. The initiative serves this vulnerable population by teaching them financial literacy skills, how to navigate personal relationships and more. We met CBS affiliate Atlanta News First at Christian City’s campus, where they interviewed the people bringing the THRIVE program to life. 


  1. Wilbert client Banyan Street Capital supports Feeding America’s Hunger Action Month across its portfolio of office properties. We planned a campaign on each property’s Instagram asking people to share responses to a variety of relevant questions about hunger. We also sent an e-blast about the initiative to all tenants. For every comment, Banyan pledged to donate $1 to Feeding America and encouraged its tenants to join in the fight to end hunger. As a result, Banyan raised over $7,000 for Feeding America and strengthened important relationships with its tenants.

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