Media Spotlight: Industrial Powered PR

Media Spotlight: Industrial Powered PR

There are many public relations agencies that advertise their “real estate expertise”, but oftentimes that statement is just cover for a surface-level understanding of one or two CRE verticals. Now more than ever, developers, brokers and other key project stakeholders need communication experts who understand both the inner workings and language of their industry and can translate critical, timely messages into unique story angles that resonate with today’s journalists.

Nowhere is this more apparent than the world of industrial real estate, which is being reshaped by the minute as new players flood the market, vacant properties are transformed into last-mile hubs and developers work around the twin headwinds of inflation and surging interest rates. It is one of the most turbulent yet exciting times to be in the industry, and all of that activity means there are potential storytelling opportunities out there that enable your organization to bolster its name recognition while opening doors for valuable relationships with new strategic partners.

So how can your firm make its story stand out with so many new competitors and an endless list of journalists who will never even read half of the story pitches that arrive in their inbox? First, you need to know that a “DIY” approach won’t cut it here. If your goal is to get traction with the news media and build brand awareness, then you need to outsource the project to a third-party expert that plays the game every day.  

The record shows that The Wilbert Group works with some of the biggest names in industrial real estate and has the know-how to get your name in front of the right reporters for maximum impact. Here’s a sampling of our greatest hits we’ve secured over the last few months:

  • Stonemont Financial Group is one of our original industrial clients and has been on a tear so far this year. The Atlanta Journal-Constitution, Orlando Sentinel, Dallas Morning News and Cleveland Business Journal are just some of the major dailies that have covered the firm’s aggressive national expansion. Earlier this year the Wall Street Journal noted Stonemont’s rise as an active player in industrial outdoor storage (IOS) while Vice President Josh Wheeler recently penned a guest column for Area Development.
  • Jeff Small, CEO of Wilbert client MDH Partners, contributed a timely article for NAIOP Development Magazine on the challenges of last mile development. The Atlanta Business Chronicle reported on MDH’s use of CarbonCure technologies in the 1.2-million-square-foot Busch Commerce Center north of town, while Arun Singh was named a finalist for ABC’s annual CFO of the Year award.
  • One of the visionaries behind the massive Gillem Logistics Center in South Atlanta, Robinson Weeks CEO David Welch has been flexing his thought leadership muscles this year as our team secured guest columns for Welch on the state of the market and speculative development in both Commercial Property Executive and Forbes. The firm continues to bolster its operations across the Sun Belt, with Wilbert landing coverage in outlets such as the Dallas Morning News and Daily Memphian, among others.
  • JLL, a leading professional services firm that specializes in real estate and investment management, continues to dominate the media in markets around the world. Connect CRE recently reported on the 340,000-square-foot lease agreement with FedEx Ground at Triangle Innovation Point that the firm secured. Atlanta Business Chronicle relies on JLL research to tell the story of recent trends and movement in the industrial sector across the market.  

To learn more about how we can partner with you, drop us a line at info@thewilbertgroup.com