The steps taken by companies during the early moments of a crisis can make or break their brand. Fast, smart and heartfelt communications are critical to mitigating a crisis and getting business back to usual. Yet many companies make misstep after misstep during this crucial period, saying too little or nothing at all, or saying exactly the wrong thing. Here are some basic – but important – questions PR pros and their clients often ask at the onset of a crisis.…
Leasing an office building isn’t easy these days. Socially distanced tours are not ideal, and some company leaders are weary of taking more space when so many people are working from home. If you are trying to lease a property in these challenging times, you need a brand that truly illuminates what makes this office building different from the rest of the office buildings. Also, you must tell that brand story consistently both to decision-makers at companies and to tenant brokers.…
While we’re working from home, it’s easy to disconnect from who we’re working with. So, we’re firing up Slack and catching up with Wilbert team members as they serve their clients remotely. Welcome to Wilbert From Home.…
The short answer is yes, as long as the story is newsworthy for other reasons. Read on for a deeper look at the way the pandemic has impacted news coverage over the last six months, including insights from journalists at The Wall Street Journal, CoStar and other media outlets.…
The Wilbert Group is looking for two experienced PR superstars who is interested in growing with our team. Learn more about the specific job descriptions here, and please reach out if you'd like to learn more.…
The term may sound mysterious, but social media “dark posts” are an essential part of the digital marketing landscape. You’ve probably heard of dark posts, but what does that mean exactly? And should you be running them? At Wilbert, we use a variety of social media advertising tools, and dark posts are an often-misunderstood piece, so we’re here to demystify them.…
The Wilbert Group has been working remotely for more than a month. Through Zoom, Slack, email and phone calls, our team has provided counsel, written messaging, created crisis plans and executed meaningful social media campaigns for our clients during these uncertain times. We’ve been inspired by our clients giving back to their communities and honored to tell those stories.…
As our daily lives have been fundamentally changed by the ongoing pandemic, social media represents a vital lifeline to friends, family, companies and even strangers sharing information around the country and the world. Traffic is skyrocketing up to 70%* on social media platforms, especially Facebook and Instagram, as people seek helpful information as well as uplifting or entertaining content that offers a respite from uncertainty or boredom.…
In these uncertain times, social media is more valuable than ever for both businesses and the general public to source and disseminate helpful information and compelling content. We’ve rounded up current digital updates on the COVID-19 crisis and how it has quickly and drastically changed the social media climate. Here’s what you need to know:…
In honor of Valentine’s Day, I am sharing a little about what fills our hearts at The Wilbert Group. We call it Wilbert:Cares, and it is about giving back to the community where we live and the industries in which we work. At the end of 2019, we tried for the first time to quantify our pro bono work and created a report that we mailed to our clients and friends this week.…