This year, we kept our annual Wilbert retreat a secret. We told our team to block off their calendars for the whole day and to look for a message from Caroline Wilbert with more details. The day before the retreat, the team received this email: So what’s the plan for the retreat tomorrow? Nothing. For real. Nothing. …
It’s a point that’s been made perhaps too often, a “duh”-worthy claim, but it holds true and influences everything we do as communicators: Social media has changed the world. Especially through a global pandemic, political unrest and social change, both individuals and companies have relied more than ever on social media to tell their story, connect with others and, of course, make money. …
For most of our clients, media relations is an important piece of an integrated PR program. Coverage in well-respected media outlets has credibility. Plus, many outlets have large and relevant audiences. We’ve built relationships with local, regional and national journalists, which helps us effectively pitch stories about our clients. …
The past few months have been exhilarating at Wilbert. As the economy continues to expand, new clients have arrived and existing clients have expanded their work with us. More work means more workers, and we have plenty of new faces at Wilbert. Their skillsets provide a good glimpse of what’s important to our clients these days and the breadth of Wilbert’s offerings. …
Call them makers, content creators, storytellers extraordinaire. Whatever the moniker, our team of graphic designers, videographers, writers and podcasters are creating compelling content that allows our clients to tell their own stories to the audiences they care about. …
There’s a reason this is the top-asked question from our clients these days; TikTok is a bona fide hit. The number of users has quadrupled since 2018 to over 800 million at the end of last year, and those users spend on average 52 minutes a day in the addictive video-based app. Naturally, brands are taking notice, and wondering if they need to jump on the TikTok train themselves. While it’s smart for most B2C brands to use TikTok in some capacity, ask yourself a few questions before setting your strategy.…
The Wilbert Group is an integrated brand, public relations, social media and content firm based in Atlanta. We find the right words and visuals to craft compelling brand stories, then we tell those stories on digital and social media and by working with the news media. We know how to create a steady drumbeat of media coverage and social media buzz, all in an effort to elevate our clients' brands and reach the audiences they care about. Our fast-growing team of 30+ people represents the best and brightest talent. We recently expanded our office space to offer more room for creativity and collaboration. We are seeking an account executive and digital manager to grow with us. Check out our job descriptions below with information on how to apply.…
If you had told me a year ago, when I sent the team home for two weeks, that we would still be there a year later, I would not have believed you. Mark Braykovich, EVP at Wilbert, encouraged people to take their desktops. As several carted their large Macs out the door, I thought to myself, “that seems a little over-the-top, but whatever…”…
The Wilbert Group is excited to launch the application process for the Summer 2021 Wilbert Fellowship, an immersive, six-month program for recent college graduates with a focus on (1) media relations or (2) social media.…
While we’re working from home, it’s easy to disconnect from who we’re working with. So, we’re firing up Slack and catching up with Wilbert team members as they serve their clients remotely. Welcome to Wilbert From Home.…