Why your firm should consider a brand refresh
Companies grow. They hire. They shift strategies. They add new lines of business. They become more sophisticated. …
Wilbert Launches Spring 2022 Fellowship Recruitment
The Wilbert Group is excited to launch the application process for the Spring 2021 Wilbert Fellowship, an immersive, six-month program for recent college graduates with a focus on (1) media relations, (2) social media or (3) video*. Fellows gain hands-on, client-facing experience at one of Atlanta’s top PR agencies and hone their skills in their respective track. …
Local firm. National Reach.
Though The Wilbert Group is an Atlanta-based agency, we have clients all over the country. Our 34 team members sit in an office in South Buckhead (or more recently, their homes across the metro region), but we successfully drive our far-flung clients’ business goals forward through strategic PR and content efforts. …
W: Wilbert Wins September 2021
For most of our clients, media relations is an important piece of an integrated PR program. Coverage in well-respected media outlets has credibility. Plus, many outlets have large and relevant audiences. We’ve built relationships with local, regional and national journalists, which helps us effectively pitch stories about our clients. …
A Day to Rest, Renew and Recover
This year, we kept our annual Wilbert retreat a secret. We told our team to block off their calendars for the whole day and to look for a message from Caroline Wilbert with more details. The day before the retreat, the team received this email: So what’s the plan for the retreat tomorrow? Nothing. For real. Nothing. …
Mid-year Digital Update
It’s a point that’s been made perhaps too often, a “duh”-worthy claim, but it holds true and influences everything we do as communicators: Social media has changed the world. Especially through a global pandemic, political unrest and social change, both individuals and companies have relied more than ever on social media to tell their story, connect with others and, of course, make money. …
W: Wilbert Wins August 2021
For most of our clients, media relations is an important piece of an integrated PR program. Coverage in well-respected media outlets has credibility. Plus, many outlets have large and relevant audiences. We’ve built relationships with local, regional and national journalists, which helps us effectively pitch stories about our clients. …
As our clients grow, so grows The Wilbert Group
The past few months have been exhilarating at Wilbert. As the economy continues to expand, new clients have arrived and existing clients have expanded their work with us. More work means more workers, and we have plenty of new faces at Wilbert. Their skillsets provide a good glimpse of what’s important to our clients these days and the breadth of Wilbert’s offerings. …
Tell your own story with W: Content
Call them makers, content creators, storytellers extraordinaire. Whatever the moniker, our team of graphic designers, videographers, writers and podcasters are creating compelling content that allows our clients to tell their own stories to the audiences they care about. …
Do I need to be on TikTok?
There’s a reason this is the top-asked question from our clients these days; TikTok is a bona fide hit. The number of users has quadrupled since 2018 to over 800 million at the end of last year, and those users spend on average 52 minutes a day in the addictive video-based app. Naturally, brands are taking notice, and wondering if they need to jump on the TikTok train themselves. While it’s smart for most B2C brands to use TikTok in some capacity, ask yourself a few questions before setting your strategy.…