For most of our clients, media relations is an important piece of an integrated PR program. Coverage in well-respected media outlets has credibility. Plus, many outlets have large and relevant audiences. We’ve built relationships with local, regional and national journalists, which helps us effectively pitch stories about our clients. …
The Wilbert Group’s tremendous growth over the last few years has enabled us to develop a national footprint in key media markets across the U.S. Atlanta will always be our home base as we enjoy strong connections and relationships with key journalists and decision makers throughout the Metro area, but not everyone is aware that our team is making a sizable splash in other markets…
Companies grow. They hire. They shift strategies. They add new lines of business. They become more sophisticated. …
The Wilbert Group is excited to launch the application process for the Spring 2021 Wilbert Fellowship, an immersive, six-month program for recent college graduates with a focus on (1) media relations, (2) social media or (3) video*. Fellows gain hands-on, client-facing experience at one of Atlanta’s top PR agencies and hone their skills in their respective track. …
Though The Wilbert Group is an Atlanta-based agency, we have clients all over the country. Our 34 team members sit in an office in South Buckhead (or more recently, their homes across the metro region), but we successfully drive our far-flung clients’ business goals forward through strategic PR and content efforts. …
For most of our clients, media relations is an important piece of an integrated PR program. Coverage in well-respected media outlets has credibility. Plus, many outlets have large and relevant audiences. We’ve built relationships with local, regional and national journalists, which helps us effectively pitch stories about our clients. …
This year, we kept our annual Wilbert retreat a secret. We told our team to block off their calendars for the whole day and to look for a message from Caroline Wilbert with more details. The day before the retreat, the team received this email: So what’s the plan for the retreat tomorrow? Nothing. For real. Nothing. …
It’s a point that’s been made perhaps too often, a “duh”-worthy claim, but it holds true and influences everything we do as communicators: Social media has changed the world. Especially through a global pandemic, political unrest and social change, both individuals and companies have relied more than ever on social media to tell their story, connect with others and, of course, make money. …
For most of our clients, media relations is an important piece of an integrated PR program. Coverage in well-respected media outlets has credibility. Plus, many outlets have large and relevant audiences. We’ve built relationships with local, regional and national journalists, which helps us effectively pitch stories about our clients. …
The past few months have been exhilarating at Wilbert. As the economy continues to expand, new clients have arrived and existing clients have expanded their work with us. More work means more workers, and we have plenty of new faces at Wilbert. Their skillsets provide a good glimpse of what’s important to our clients these days and the breadth of Wilbert’s offerings. …