For most of our clients, media relations is an important piece of an integrated PR program. Coverage in well-respected media outlets has credibility. Plus, many outlets have large and relevant audiences. We’ve built relationships with local, regional and national journalists, which helps us effectively pitch stories about our clients.
Below are a few notable media mentions our team has secured for clients recently.
- Wilbert client Georgia’s Own Credit Union recently partnered with Dansby Swanson, shortstop for the Atlanta Braves, and Papa John’s to surprise more than 200 students at Green Acres Elementary School with a pizza party as part of Georgia’s Own “85 Acts of Kindness.” Swanson visited the school to celebrate its improvement on Georgia Milestones testing. The Marietta Daily Journal adds that Georgia’s Own also presented Swanson, a Marietta native, with an $8,500 contribution to his organization All Things Loyal, which sells Atlanta apparel and donates portions of the proceeds to charity.
- The first wave of businesses opening at Wilbert client Halcyon have been announced! The Atlanta Journal-Constitution reports several food and beverage concepts will open at the mixed-used development on September 18. Some of the vendors include Butcher & Brew, Gu’s Dumplings, Land of a Thousand Hills Coffee, Never Enough Thyme, Ocean & Acre, Pita Mediterranean Street Food, Sweet Tuna and Tocayo. Stay tuned for more tenant announcements in the weeks to come.
- Fox 5’s Paul Milliken recently visited the new Wood’s Chapel BBQ in Atlanta’s Southside on Georgia Avenue. Wilbert Client Carter is redeveloping the historic Summerhill neighborhood, and the name Wood’s Chapel nods to the building’s history as one of the first churches to serve the area post-Civil War. Wood’s Chapel serves authentic barbeque tastes cooked in wood-fired pits. Items on the menu include beef brisket, smoked turkey breast, whole hog, creamed corned, beet and jalapeño coleslaw and braised greens. Owners Todd Ginsberg, Shelley Sweet and Jennifer and Ben Johnson are the same partners behind several other Atlanta favorites, including The General Muir.
- As part of its “Defining Atlanta” series, the Atlanta Business Chronicle explored the transformation in development and land uses in areas along the city’s perimeter by spotlighting Wilbert clients Assembly Yards in Doraville, High Street in Dunwoody and Revel in Duluth. Assembly Yards, the 162-acre redevelopment of the former General Motors plant, is currently home to Third Rail Studios and Serta Simmons Bedding. Development plans for housing, office space, retail and dining are still underway. At full build-out, High Street will host approximately 1,500 apartments; 1,500 condos; 400,000 square feet of retail; 400,000 square feet of new office and hundreds of hotel rooms. In Duluth, Revel plans call for redeveloping the 119 acres around Gwinnett County’s Infinite Energy Center.
- Stephen Lebovitz, CEO of Wilbert client CBL Properties, spoke with Chain Store Age about competitive socialization and new entertainment concepts. After 30 Sears stores closed in CBL malls last year, the firm is reimagining these spaces and filling many of them with concepts like Dave & Busters and Main Event. CBL currently has 14 entertainment deals across its portfolio. Lebovitz says CBL is broadening the definition of what goes into the mall and transforming malls into suburban town centers.