FEBRUARY 22, 2019
While Super Bowl Sunday may be football’s biggest night, the sporting spectacle also serves as an annual barometer of the hottest trends, as companies vie for viewers’ coveted attention on commercial breaks. As 98.2 million viewers tuned in to Super Bowl 53 earlier this month, a common theme emerged across many of the most memorable ad campaigns: doing good for others. Formally known as Corporate Social Responsibility or CSR, this concept of businesses becoming involved with humanitarian issues is the new norm—and the media are taking notice.
Some of Atlanta’s leading companies also invested in meaningful activations beyond the TV screen, and garnered significant media coverage. Ahead of MLK Jr. Day, Delta Air Lines gave $83,500 to reopen The Martin Luther King Jr. National Historical Park through Super Bowl weekend during the partial government shutdown. Meanwhile, the Coca-Cola Foundation provided a $1 million dollar grant to National Center for Civil and Human Rights in honor of Black History Month, allowing free admission to the center for anyone during the month of February.
Recently, CSR initiatives have also emerged as a constant theme in news headlines and on social media platforms as well. From a focus on inclusion and diversity to disaster recovery and sustainability, the rise these programs could be traced back to other trending news topics, such as the Times Up Movement or the dismal effects of natural disasters. In today’s competitive workforce, CSR efforts can also help attract and retain top talent as more people seek workplaces with values that align with their own.
So, what does CSR mean for PR pros? As communicators, we continually seek new ways to cut through the noise of the modern media landscape and position our clients at the forefront of industry conversations. We understand how authentic CSR initiatives can resonate with journalists and our clients’ audiences alike. Whether through media relations or digital strategies, we know how to apply our various PR tools to impact a company’s culture, the public’s perception and ultimately, reach our clients’ business goals.
At the Wilbert Group, our team takes pride in helping our clients to amplify the diverse ways they serve their communities. Recent examples include:
Are CSR and PR part of your company’s plan for 2019? At the Wilbert Group, we’re committed to helping you create and execute winning strategies that generate the results your organization seeks. Learn more about how we have effectively partnered with clients here.
The Wilbert Group
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