JUNE 23, 2019
This marked The Wilbert Group’s fourth year attending ICSC RECon, the largest retail real estate conference in the world. We represented nine clients on the ground, met with top journalists and executed a variety of PR programs to support our clients’ business goals.
We start planning for RECon at the beginning of the year. This allows us to submit entries for the prestigious MAXI awards and secure long lead opportunities in trade magazines that are distributed on the conference floor. For instance, we secured placement for Bayer Properties in several print publications, including Southeast Real Estate Business, Shopping Centers Today and Shopping Center Business. We also celebrated with our award-winning clients such as Hines, which brought home a Gold MAXI award for its innovative marketing program at Atlantic Station.
We also coordinated online news features with top tier media outlets leading up to and during the event. On the first day of the conference, Women’s Wear Daily ran a story about reinventing malls and prominently featured North American Properties’ Mark Toro.
During the conference, we set up informational meetings with journalists as well as interviews that were broadcasted to attendees. For example, CoStar News interviewed CBL Properties’ Stephen Lebovitz about the REIT’s redevelopment strategy and shared the story across its digital channels.
In addition to media relations, we deployed digital content and social media strategies that leveraged the hashtag #ICSCRECon. For Cooper Carry, we helped create a SlideShare outlining creative design solutions for vacant anchor stores. The SlideShare spurred interest on social media and with reporters and we arranged for journalist meetings with the principals at RECon.
For Selig Enterprises, we introduced a video spotlighting Mindy Selig who helps lease the company’s retail portfolio. The video received nearly 10,000 views and 808 engagements (likes, shares and comments).It was a busy and productive week for The Wilbert Group and our clients. We look forward to developing new PR plans around ICSC’s New York Deal Making conference later this year.
The Wilbert Group
1718 Peachtree Street, Suite 1048
Atlanta, GA 30309
404 748 1250