JULY 10, 2018
Earlier this month, five members of The Wilbert Group team journeyed to Las Vegas for the annual National Association of Real Estate Editors (NAREE) conference. The small, influential event hosts nearly 100 journalists from media outlets such as The Wall Street Journal, Bloomberg, Urban Land Magazine and Unique Homes.
We find NAREE to be incredibly important for our real estate-focused clients and media relationships. Where else do you find dozens of real estate journalists in one place?
During “Meet the Press” (think speed dating for journalists and PR people), The Wilbert Group chatted with key real estate media, told them about our clients and listened to their needs for future stories.
In addition to live tweeting panels, meeting with media and pitching stories, the Wilbert team hosted dinner at Beauty & Essex with some of our journalist contacts, clients and panelists.
We understand that good food, good drinks and good conversations make for lasting relationships.
Of course, dinner was followed by drinks at the infamous NAREE Hospitality Suite, hosted by Dion Haynes at The Washington Post (this is where the real relationship building happens!).
Classic selfie with Scott Trubey from The Atlanta Journal-Constitution, Brett Widness from Urban Land Magazine, Mike Higdon from Reno Gazette Journal and USA Today and Michelle Jarboe from The Plain Dealer, among others.
Not only did we form meaningful connections with real estate media, we also successfully executed PR programs for four Wilbert clients: Cooper Carry, CBRE Global Investors, Crescent Communities and Engel & Volkers Atlanta. Each client spoke on a NAREE panel about his or her industry and met with several top journalists.
Cooper Carry’s Manny Dominguez shared insight on hotel design trends. His panel resulted in eight news articles, including in Bisnow, Commercial Property Executive and Las Vegas Sun, as well as a several tweets and future story ideas.
Bob Perry of CBRE Global Investors discussed the evolution of the workplace experience. Several influential accounts such as Commercial Property Executive tweeted about his panel.
Crescent Communities’ Aldo Muccia spoke about experiential retail and the important role art plays in creating authenticity. Bisnow’s Cameron Sperance shared the following:
Christa Huffstickler of Engel & Volkers Atlanta shared the latest in luxury residential real estate. Katherine Feser from the Houston Chronicle tweeted:
Already we’ve pursued media opportunities that emerged from NAREE. As one example, Robyn Friedman told us she was looking for sources for a story about triple net lease investment. We were able to quickly arrange an interview with our client Columbia Development. The story will publish later this month in Commercial Property Executive.
While we continue to expand The Wilbert Group’s capabilities with offerings such as social, video and digital media, we also remain committed to traditional PR. We have several former journalists on our team, and we regularly invest in building media connections. We also train our team members to serve as valuable resources to journalists. One freelancer for Urban Land said in an email at NAREE: The Wilbert Group has been extremely helpful to me and the other journalists here in Las Vegas. When I requested an image of Manny and the Hilton, they made sure I had it in minutes!
Our clients count on us to expertly navigate the complex media landscape on their behalf, and conferences like NAREE give our team a competitive edge. We look forward to further growing those relationships next year in Austin, Texas at #NAREE19.
The Wilbert Group
1718 Peachtree Street, Suite 1048
Atlanta, GA 30309
404 748 1250