As president of The Wilbert Group, a huge part of my job is selling. Rationally, I know this, but I don’t ever feel like a salesperson. First of all, I don't do any cold-calling. I don’t even do much networking, although luckily we have some rockstar networkers on our team (shout out to Sarah Weston) who do generate leads. …
For most of our clients, media relations is an important piece of an integrated PR program. Coverage in well-respected media outlets has credibility. Plus, many outlets have large and relevant audiences. We’ve built relationships with local, regional and national journalists, which helps us effectively pitch stories about our clients.…
In recent years, the rise of artificial intelligence (AI) has revolutionized the way businesses operate and interact with their customers. One notable example is the emergence of chatbots, computer programs that can mimic human conversation and engage in real-time with users. ChatGPT, a large language model trained by OpenAI, is a state-of-the-art chatbot that has taken the marketing world by storm. Its advanced natural language processing capabilities enable it to understand and respond to customer inquiries and provide personalized recommendations. In this blog, we will explore how ChatGPT is impacting marketing agencies, and why businesses should consider incorporating this innovative technology into their marketing strategies. Okay, I’ll level with you: I didn’t write the paragraph above. ChatGPT did. …
The Wilbert Group is excited to launch the application process for the Summer 2023 Wilbert Fellowship, an immersive, six-month program for recent college graduates.…
Wilbert Cares is one of my favorite programs at The Wilbert Group. The program involves a variety of contributions to our community and the industries we serve, including volunteering with local organizations, such as Open Hand Atlanta and Lost-n-Found Youth; offering pro bono and in-kind services to groups such as City of Refuge and ULI Atlanta; and supporting our industries through involvement with PRSA Georgia and our fellowship program. …
Since we hired our first full-time videographer in spring 2017, it has continued to grow as the most consumed content, no matter the platform.…
Today, strong digital marketing programs remind me of a salad (hang in here with me for a second - it will make sense). Organic social media posts are the lettuce - or maybe it’s a mix of kale (Instagram), arugula (TikTok) and romaine (LinkedIn). You have to have the lettuce to make a salad, but no one wants to eat a whole bowl of lettuce. So, you add in croutons (short-form video content) and some carrots (great graphics), tomatoes (contests and giveaways) and tie it all together with dressing (paid social media campaigns). You have to have the dressing to make the rest of the ingredients shine. …
Last year was an extremely successful year for our PR team here at Wilbert, and we saw win after exciting win for our clients in a range of media outlets. We secured coverage in markets across the country, on topics ranging from hotels-to-apartment conversions to first looks at some of the Southeast’s biggest upcoming CRE developments. These stories have landed in outlets as big as CNN and Wall Street Journal, resulting in unparalleled media exposure the year. We built relationships with reporters across the map and garnered great attention for our clients’ many projects, accomplishments and initiatives. Here are some of our top media moments from 2022: …
As our digital team here at Wilbert knows well, there’s never a dull moment working in social media. One day, you’re an analyst, another day, a video editor, sometimes even a hand model or creative…
For most of our clients, media relations is an important piece of an integrated PR program. Coverage in well-respected media outlets has credibility. Plus, many outlets have large and relevant audiences. We’ve built relationships with local, regional and national journalists, which helps us effectively pitch stories about our clients.…