2024 marks the 15th year of The Wilbert Group, which has provided me an opportunity for reflection and gratitude. I’m hosting a party at my home for the team and their significant others to say thank you. I’d also like to give a shout-out to the many other people who have worked at Wilbert through the years and contributed to our success. While it’s sad when people leave, it’s a natural part of the life of a company and I am grateful for all the smart, fun, kind and hard-working people who have spent at least some of their professional journeys with us. …

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I love finding data points that show just how much social media has changed our lives over the past decade or so, and this is a good one: 80% of renters today use social media during their apartment search (MRIsoftware), compared to just 5% in 2012 (J Turner Research). Just as you’d look up a restaurant for photos of the menu, people are turning to Instagram to help them make the very big decision of where to live. And with fierce competition between luxury apartment communities - it seems everyone has amazing amenities these days, doesn’t it?- a strong social media marketing strategy could make a huge difference in the success and speed of lease-up. …

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Senior Account Executive Aliya Seymour puts it this way: “Nonprofits come to us because they need help amplifying the work they do in the community, and we do that by identifying the heart of their story and elevating it in the outlets that are important to them. From placing thought leadership opportunities in prominent publications to securing great broadcast stories that get national reach, we've made a big difference. It feels good to do good, so working with nonprofit organizations is definitely one of the highlights of my job.”…

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When you hear the word influencer, what comes to mind? “Get ready with me” videos? Perhaps it’s your foodie friend who always says “The camera eats first.” What you might not think about immediately is LinkedIn, but that could change. …

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Our team at Wilbert is relentless about getting our clients in front of their key audiences, whether it’s locally, nationally or sometimes even globally. Every day we talk with media, forming relationships and looking for opportunities to insert our clients into conversations about relevant and newsworthy topics.…

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At The Wilbert Group, our commitment transcends public relations. It delves into the core of community service and industry support through our cherished initiative, Wilbert Cares.  This initiative is not just a part of what we do — it is the essence of who we are and what we aspire our company to represent. It's a reflection of our collective spirit and a testament to the values we hold.…

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When Wilbert VP Raechel Blitchington arrives in Vegas this May, it will mark the eighth straight ICSC Las Vegas Show The Wilbert Group has attended. With so many clients in retail and commercial real estate, we have developed a proven program to support clients around one of the biggest and most important trade shows in the country. The Wilbert approach is both strategic (we are currently creating ICSC plans for clients) and tactical (Raechel is packing comfortable shoes because she will hustle between media interviews, taking photos and video for clients’ social media channels and listening to panels led by top retail experts). …

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News moves fast, even when your cell phone isn’t working. There is little time for companies to ponder a response, keep customers and other stakeholders waiting and wondering, and let an avalanche of social media fill the communications vacuum left by your silence.…

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Each week, Wilbert team members are pitching media outlets across the country – and sometimes the world. We are constantly talking to the media and looking for opportunities for our clients to be quoted in the outlets most relevant to them. We’ve built relationships with local, regional and national journalists, which helps us effectively pitch stories about our clients. …

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A couple of weeks after the Norfolk Southern train derailment in Ohio last February, I wrote a highly critical post about the company’s initial response to the fiery wreck and ensuing hazardous chemical release. The Atlanta-based company had, in my view, made several significant public relations miscues, including being too slow to respond, skipping an important community meeting, keeping the CEO out of the public eye, and clumsily and inadequately demonstrating concern for the citizens of East Palestine, Ohio.…

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