Revenue Analytics, the leading consulting firm focused on pricing and revenue management, tasked The Wilbert Group in early 2015 with using public relations to increase awareness about the firm, particularly in business verticals where it operates or would like to operate. Revenue Analytics is particularly well-known in the airline, hospitality and consumer products industries. In addition to focusing on media relations and speaking engagements, The Wilbert Group worked with Revenue Analytics to start a blog.
The blog has provided Revenue Analytics an opportunity to speak directly to its key audiences and to provide useful content to business prospects. Wilbert's team writes, on average, two blog posts per week. Within the first six months, the blog entries had already been shared on social media 4,500 times and had helped Revenue Analytics strengthen its thought leadership position in key industries.
The Wilbert Group
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