The situation. Cooper Carry, a leading commercial architecture and design firm, has a portfolio of projects spanning the globe and many industries. The Wilbert Group has worked with the firm since 2010, identifying and telling interesting stories about Cooper Carry’s work, thus increasing awareness about the firm’s expertise with key audiences. As an example, Cooper Carry wanted to get the word out about its experience in adaptive reuse in education and tasked Wilbert with developing a strategy to do so.
Wilbert deployed a smart PR strategy.Wilbert developed a plan to position the Cooper Carry team as experts on the emerging trend of transforming office buildings into schools. We told the story through multiple channels, starting with SlideShare. Owned by LinkedIn and one of the top 100 most-visited sites in the world, SlideShare is a great platform to reach a professional audience with compelling visual content. We drafted messaging for a SlideShare called “Yesterday’s Office Buildings are the Schools of Tomorrow” that was shared with influencers on social media and garnered more than 2,300 views. Wilbert used the SlideShare to pitch the media, garnering stories in the Washington Post, Interiors & Sources magazine and School Construction News, among others. Also, Wilbert secured speaking opportunities for two Cooper Carry principals at an Interiors & Sources conference on modern education design.
Here’s how it drove business results.This one campaign is a snapshot of the results that Wilbert drives every month for Cooper Carry. Since 2010, Wilbert has garnered more than 2,500 media hits for Cooper Carry. We focus on many practice areas, finding and exploiting the most compelling news hooks to keep a drumbeat of news coverage and digital content about Cooper Carry in the marketplace. Other focus areas include hospitality, higher education, office, corporate, multifamily, mixed-use, retail and science + technology.
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