APRIL 11, 2018
A lot has changed at The Wilbert Group, in such a good way, and today we roll out a new brand to better tell our story. We have a new look, website, office and way of talking about what we do and why. This is more than a pretty new logo (though I do love our logo!); the new brand represents how we have evolved and grown to better serve our clients.
So, what’s changed at Wilbert? The most obvious thing is we’ve gotten bigger. We bought SPR Atlanta last year and thereby landed three amazing team members, including Sarah Weston, who has quickly emerged as a leader at Wilbert. We hired a Charlotte-based vice president Connie Breedlove, who brings a wealth of experience at major companies and agencies and allows us to work more closely with our clients in the Carolinas, including Columbia Development and Crescent Communities. We added clients in states around the Southeast, as well as in California and Illinois. Our staff now includes 20 people and annual revenue tops $3 million.
But perhaps deeper than those obvious growth metrics is how we have expanded our skills and expertise. It became obvious to me in early 2016 that we had to get very focused on helping our clients tell their stories. Traditional media relations – securing positive stories for clients in media outlets – still mattered, and we were still better at it than any PR firm around. But that could only be a piece of a bigger puzzle in the evolving media marketplace. We had to focus on other kinds of content, including video, and also on other distribution channels, including email and social media. We needed a deep understanding of the back end of social media, including targeting audiences and using paid campaigns effectively. The days of just posting cool stories on Twitter were over.
We brought in digital lead Sabrina Harvey, who is crazy-smart and has helped everybody on our team think about social in a sophisticated, technical way. We hired full-time videographer Wilson Drake and launched our own video unit, focused largely on creating short videos for our clients’ social channels. We also hired graphic designers. Our client programs got richer, and more effective.
When we started thinking about re-branding Wilbert, we wondered whether we had become more than a PR firm or perhaps were just redefining PR. We decided the latter. Our new brand represents how Wilbert “does PR” in 2018.
The other thing I love about our new brand is it is all about verbs. Create. Capture. Curate. Engage. Deploy. Connect. Amplify. That’s because at The Wilbert Group, we are making things happen for our clients. We are telling their stories every single day across multiple channels. We are relentlessly marching their brands into the marketplace. We are executing programs that drive their businesses forward. We are doing.
We’d love to hear what you think about our new look, and of course we’d love to talk about PR, how it’s changing and how it can help your organization.
And last, but certainly not least: A huge thank you to IMBIBE, the best brand firm in town, as well a group of really good human beings. We partner with owner Ben Friedman and his team on many clients, and they were generous enough to help us with our rebrand. What an honor to have these brilliant minds thinking about Wilbert! We are proud of our new brand, and profoundly grateful to IMBIBE for capturing our story perfectly.
The Wilbert Group
1718 Peachtree Street, Suite 1048
Atlanta, GA 30309
404 748 1250