SEPTEMBER 16, 2018
Many executives are wondering if their real estate company should have an Instagram presence.
With new Instagram for Business tools, it’s easier than ever to get your content in front of the right audience and measure that success. If you’ve been on the fence about Instagram, now is a good time to add it to your social toolbox.
A lot of people think this is a B2B vs. B2C question, but any type of company can succeed on Instagram if you have the right ingredients.
If you’re considering Instagram for your real estate company, ask yourself two questions:
If you answered yes to both of those questions, Instagram is a good option for your marketing machine. At Wilbert, we can work with you figure out the right strategy and content mix and curate an Instagram presence that aligns with your company’s values and goals. Here are a few ways Instagram is different and can help your brand in unique ways.
Instagram is a place to be your authentic self, even if you’re a business. When we curate an Instagram presence, we strive to merge professionalism with personality. Content, of course, needs to look good, but we’re only going to succeed if we can evoke an emotional response. That’s why we’re going to ask for photos of people you work with (photos with faces get 38 percent more likes), we will suggest engaging visual campaigns, and our captions are conversational and fun.
There’s no shame in growing slowly and you don’t need to worry about spending a ton of money on ads, though it always helps. Unlike Facebook and Twitter, we can’t run follower-based paid campaigns and we never recommend buying fake followers. Aim for two to five percent growth each month and focus on cultivating an engaged audience at your own pace.
As Facebook, Instagram’s owner, rolls out additional analytics and advertising tools, the platform is constantly changing. It helps to have a team of digital experts on your side to keep you apprised of these changes and make recommendations for tweaks to your strategy or content mix to accommodate the fickle algorithm.
The Wilbert Group
1718 Peachtree Street, Suite 1048
Atlanta, GA 30309
404 748 1250