SEPTEMBER 30, 2018
It’s 2018 and we live in a digital world where news is easily accessed and shared at the touch of a button. Because of this, it’s no surprise that consumption of “traditional media” is on the decline.
Since 2011, time spent reading print newspapers fell 45 percent, and the average time Internet users spent online climbed to 6.5 hours a day. Because of the shift in media consumption, we have expanded our PR efforts to encompass a multifaceted strategy where clients can tell their stories through compelling content and targeted social media programs.
However, we know there is still inherent credibility in being featured in The Wall Street Journal, the Atlanta Business Chronicle, broadcast news outlets, industry trade publications and more.
For us, media relations has always been an important part of what we do for our clients - and it still is. We do it every day and believe we are better at it than any firm in town.
We amplify the impact of traditional media hits by sharing links to stories on social media channels, client websites and through email programs. As the reach of traditional news outlets decreases, we make sure we are using other distribution channels to get the story in front of the right people.
The Wilbert Group
1718 Peachtree Street, Suite 1048
Atlanta, GA 30309
404 748 1250