APRIL 12, 2018
We’re all about keeping up with the digital world at The Wilbert Group and leveraging the newest technologies to help our clients tell their stories. Here’s the latest:
On the heels of a disappointing first earnings report for Snap, a new report indicates that the photo-sharing platform is having trouble attracting new users. Downloads for Snapchat in April 2017 fell about 16 percent, while Instagram downloads were up 19 percent. This is significant because Instagram recently unveiled a stories feature its CEO openly admitted was a Snapchat copycat, and it’s proven wildly popular and pulled Snapchat’s heavy Gen Z fan base away. Snapchat is still king for private conversations and boasts an impressive AR experience with facial filters, but we’d be surprised if Instagram isn’t building out a strong AR interface as well.
Facebook launched reactions over a year ago, allowing users to let content creators know if their posts made them feel happy, sad, angry, etc. Typically, the reaction options don’t change for holidays or seasonality like, for example, stickers on Instagram, but Facebook broke that pattern for Mother’s Day. About a week ago, a sweet, purple flower emoji appeared among the reaction options, and Facebook rolled out additional options for showing Mom love on her big day, like custom photo frames.
Mother’s Day wasn’t an arbitrary holiday for Facebook to test this feature: People thanking their mothers drove more posts in one day than any other topic, with more than 105 million Mother’s Day posts in 2016. This just goes to show that more people are taking to social media to celebrate special days, and brands need to have a strategy in place to get the most out of a holiday.
If you’re a casual user, you might not realize that Twitter is dying, but its shareholders are very aware. In what’s being called an effort to change market perceptions, Twitter is upping its live-streaming game. This move is behind the rest of the market, as Facebook and Instagram have been urging users and brands to “go live” for months, but it appears that Twitter wanted to take its time and make the move into live video carefully, in a way that appeals to both users and advertisers. They’ve struck 12 live streaming content deals with outlets like Bloomberg, Live National and the WNBA to begin this fall, hoping to appeal to millennial cord cutters. For individual users, Twitter and Periscope recently unveiled a new analytics dashboard for live videos in hopes that brands will get on board.
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